Scope and Feasibility Analysis

SEO Feasibility is the foremost thing I analyze when taking up a project. If you want to meet the clients expectations, wish to see your strategy working and want to avoid the later hurdles, this is not to miss one.

“Everyone has different needs and so every site does not need SEO”. So it’s important to find first whether your site is applicable for optimization and how much SEO is worthy for it.

It involves carrying out a research and analysis on following key points:

• Study and analyze the domain.
• Identify the segment of people and their approach for accessing information on web.
• Identify the internet market share percentage.
• Analyze the current web presence of website.
• Is search engine optimization a viable option to meet the desired goals.
• Define Area of scope.
• What will be the ROI for the optimization efforts.
• Do we have a strategy to combat well with competitors.

Based on above findings a report is prepared which concludes with indication whether to go further with SEO or not. If not then alternative options from internet marketing can be checked to take it further.