A lot of people over the web wants to do SEO for their website. But some are not sure why they are doing it! Yes many people are simply opting it just because one or more of the following reasons:
- Their competitor is doing SEO for their website.
- They heard the buzz on the web.
- Fear of losing the market share.
- Belief of not adopting the web marketing trend.
- Belief that web popularity must exist.
Unless and until there is no clear objective and clear advantages are identified it will be sad to even think of SEO. One should think of SEO if you feel positive about one or more things of following points:
- Your visitor/customer is utilizing web as a source to find people/company like you.
- People are using the web information to make buying decisions.
- You saw the existence of market share and would like to harness it.
- You want to reach out to customer beyond geographical boundaries.
- You want to establish a brand image.
- You have products or services that can benefit a large audience.
So you see thats the difference! One must be clear as to why you want SEO and it has to serve the purpose. Really not all the website needs SEO and therefore one must go through these points before a final decision on SEO is made.