Generating traffic from different sources is very important specially if you are not doing well in search rankings for popular keywords. One such often skipped area in SEO is image optimization. Considering the trends of past data it has been found that demand for images have increased considerably. In Google, besides regular image search, they are now also displayed in the main search result pages. Therefore the scope of targeting quality visitors increases naturally.
Optimize your images with below mentioned best practices and improve their ranking position in search result pages.
- File name should be relevant and individual words to be separated with hyphen.
- Integrate keywords only if it is meaningful and do not stuff multiple keywords.
- Use lower case letters while naming the files.
- Use alt text and image title attribute with relevant keyword.
- Use appropriate 2-4 words of phrase text which can include a keyword.
- Apply your targeted keyword in the content, placed closely to the optimized image.
- Include a bigger image with its width and height properties.
- Optimize the other on page elements for the targeted keyword which ultimately boost the rank for image.
- Example If we have a image of flower show then the sample optimized image code will look like this: <img src=”flower-show.jpg” alt=”Flower Show 2009″ title=”Flower Show 2009″ width=”600″ height=”480″>
- Make sure that images are reachable by crawler and is optimized to quality with optimal size.
- Submit images to popular resources across web and share it among your social networks.