If you have been witnessing the changing landscape of social media, then you might have seen the trends and shifts in the usage pattern of social media websites. This indicates the adoption of new and emerging platforms that are coming on web. So as a social media marketer it is very important to understand this behavior and design your strategy which revolves around the wide spectrum of web sites.
Following are the key points to consider:
- Carry out market research insights at least once in a period of six months to keep a tab on the movement of audience.
- Pick niche specific social platforms where your audience hangs out to consume information or have conversations.
- With respect to changes in new platform study the behavior of audience and create your strategy around it.
- When things are new you also need new ways to monitor and measure your efforts.
- The newly adopted website requires marketers to put more resources around their plan.
- Your team will also need expert guidance on how to deal with new scenarios arising.
- As you expand your reach you compete well to outperform your competitors.
This really makes sense in the changing landscape of social media, where your marketing strategy needs to be refined from time to time
A lot of people just visualize SMM as a means of generating new means of traffic. Although it has been few years but very few people have realized its real aspects and capabilities that it holds to achieve business specific goals. To leverage its true benefits you must understand that it opens up a wide array of mediums to reach out your customer and assuring that you can fulfill their needs.
Let us have a look on these points which makes social media marketing far ahead than other marketing means.
- Works on the pull marketing methodology.
- Customers actively seek out to find the offerings or information.
- Provides a potential platform to understand the target audience.
- Creates a transparency between business and customers.
- It deals with real active people on both sides rather than static piece of information on web.
- Engages audience into conversations and other means of open communications.
- Provides a free channel to receive feedback about company’s product or services.
- Gives a better opportunity to spread word of mouth among interested people.
- Creates a starting point for building trust among new visitors.
I hope if we keep these things in mind we can utilize the SMM capabilities in a better and productive way.
Social Media Marketing refers to a kind of web marketing methodology where you utilize the social web entities to collaborate interested people, engage them in dialogue of conversations, sharing information and understand the voice of your audience. The common social media platforms used by people are blogs, videos, social networking communities, micro-blogging, bookmarking and more. Over the hundreds of medium used in social sphere, you can see Facebook, Orkut, Twitter, Linkedin and Youtube being the most popular ones.
SMM deals with people and not with programmed websites, a key feature that makes this marketing area a hot spot for everyone over the web.
Why one should opt for social media marketing?
- Understand your target audience better.
- Listen what customers are saying for similar products or services in your industry.
- Understand the issues and feedback related to your specific products or services in your industry.
- Provide your targeted audience a freedom of expression to say via SM websites.
- Promote your products or services on leading social media websites.
- Enhance and extend your brand reach to a large scale of audience.
- Acknowledge issues or problems in your products or services.
- Reach out to huge audience in short time and promote your events, launches and other things.
- Get dual benefit of direct visitors via SM websites as well as boost rankings in search engines.
- Stay in touch with latest happenings in your industry and monitor competitors moves.
- Leverage the new mediums to drive traffic to specific pages and lead them to conversion.
- Integrate social media and other web marketing tactics to drive quality traffic.
Why people prefers SMM?
- Transparency and trust between the people.
- Clear profiles and open interaction between like-minded people.
- Raise their voice of concern.
On one side there is a growing community of people adopting SEO as a important practice for their website but, it has been observed that companies and some people are not quite comfortable with the changes that is required for on-site optimization. Why is it so and how does it impact on the SEO strategy?
Probable Causes for not adopting changes easily:
- The authority holders of the website holders feels there are too many manipulations to be made.
- The changes requires lot of resource and time.
- The team is comfortable with their current site architecture and do not wish any change in that
- They don’t feel that manipulation of small things will make any positive impact for rankings.
- The editing requires complex changes that their CMS tool doesn’t support.
Impact on SEO Strategy:
Some people consider only few parameters as important ones for on page optimization. When this is done they not only ruin the website but also the chance to rank their website. Next when they realize these things its too late and woh the competition has increased too much now!
How a professional SEO can deal the situation:
An ideal SEO should come-up with following approach to resolve the issue:
- Showcase a presentation to company indicating how their direct competitors are adopting the site changes.
- Show a pre and post optimization effect to prove your recommendations.
- A certified report from previous project can make good convincing base.
- Give professional references to validate your recommendations.
- Make SEO fundamentals clear for the members of organization.
- Provide alternatives and solutions to their existing architecture or CMS tools.
Search engine optimizers are often required to meet the challenging needs of search rankings by applying their research and analytical skills. Learning, acquiring and applying knowledge to get realistic output in the unpredictable world of SEO can make some professional weak, but there are people who have overcome all hurdles. You might say but how do they keep consistency, when there are so many fluctuating factors surrounding their work success like changing algorithms, filters, site complexity and many more. Let’s see below are some of the activities that many SEO carry out to keep them on top of success.
- Owns few domains with average popularity to carry out different experiments.
- Study the implications of changes being made on research site over a period of time.
- Monitor and keep track of changes being made with individual observations.
- Participation in reputed forums.
- Following professional co-experts blogs.
- Attending conferences and social meet-ups.
- Keeping a tab on the search engine ranking criteria.
- Finding the new sources of promotion.
- Utilizing some of the paid optimization tools to get vital statistics.
- Keeping updated them with variety of SEO tools to reduce time consuming tasks.
- Writing white papers and publishing them on reputed website.
- Write articles on specific topics and publish them to different sources.
- Have a report on trends of search engine algorithms and key parameters considered for rankings.